DUCT CLEANING SERVICE CASE STUDY
The case of the healthy home exemplifies how a company focused on cleaning and disinfection, can increase its turnover, market penetration, geografic expansion and improve its branding, by including duct cleaning and HVAC cleaning systems among its services.
About the customer
The Healthy home is a benchmark company in the Middle East specialized in advanced eco-friendly sanitization technologies, services and products.
See the website here
The challenge
The company offered a wide range of cleaning and disinfection services for domestic, sanitary, commercial and transportation environments. Its offer was extensive and varied.
The problem lay in not being able to offer HVAC system cleaning, including air ducts. Very often they were not able to fully meet the demands of their customers, which sometimes resulted in the loss of the customer, or of one-off jobs.
Approach
After contacting Teinnova, our team of specialists was interested in knowing the needs that the Healthy home had, interested in the type of facilities, customers and constraints that affect them.
After studying their case, Teinnova was able to offer the duct cleaning system that was specifically adapted to their needs.
Since then, a fluid communication was maintained to ensure the success of this new service offered to their customers.
RESULTS
The Healtly home increased its turnover by 4X in the past 4 years , this is on the back of the machinery, process and geographic expansion into different markets in the Gulf region such as UAE, KSA and Kuwait.
It has increased customer loyalty, with regular cleanings and the advantage of offering a comprehensive cleaning of the installations. So far they have cleaned and serviced more than 18,000 ACs in the region
Offering duct cleaning has enabled it to acquire new customers, who in turn also demand the other cleaning solutions it previously offered.
The average turnover per customer has increased by including the duct cleaning service.
Its brand image has been enhanced by being associated with higher quality technical capabilities.
The Healtly Home is an example of a successful cleaning company that has increased its turnover and number of clients thanks to the inclusion of duct cleaning services. It has managed to establish itself as the leader in its sector, and has raised its brand image thanks to the technification of its cleaning services.
Contact us today and we will help you to succed in this big market of opportunities.
